Brand Positioning
Brand is more than looks: It’s an experience. It’s the stories consumers tell themselves about you.
When your business’ key messages are translated into meaningful consumer benefits, magic happens. Data from Google analytics and trends, keyword tools, social media and industry media monitoring can define your ideal customer and uncover their motivations.
What makes you special? Is it your culture, approach, products, history, or practices? We’ll define your differentiators and establish a unique brand personality through a consistent written style.
I help craft your message and reach the right audience through:
- An About Us story that sets you apart
- Brand mission and value statements
- Key message development
- Brand writing style guides
- Brand and marketing workshops
Social media management
What’s the ROI? Social media has results you can measure and it’s one of the fastest, least costly ways to test ideas and engage with new consumers.
Facebook, Twitter, LinkedIn, Instagram… Don’t spread yourself thin. Find your community, set goals, and use the latest best practices to get reach them.
Have a page already? Not sure what content to share? Need a YouTube channel? I’m Hootsuite certified with eight years of success engaging a variety of communities.
I’m here to help, from getting you set up to:
- Social media community management
- Influencer marketing
- Contests and campaigns
- Online advertising (Google Adwords, Content Networks, Facebook)
- Social media training and coaching
Public relations
What’s free and more trusted by consumers than any other form of marketing? Word of mouth mentions.
My clients have been featured in the The National Post, The Huffington Post, Vancouver Sun, Calgary Herald, on CBC and Roger’s radio.
Let’s find your stories and make them irresistible to journalists. I monitor news and pair it with industry and social media research to get the scoop on what topics are trending. Then, I find the right people and hand them the stories they want to tell.
I get your brand’s fantastic stories out there through:
- Consumer surveys
- Press releases
- Newspaper and magazine articles
- Thought leadership pieces
Journalism & ghost writing
Create captivating articles that are accurate and always completed on time.
What’s your audience talking about? We’ll uncover press-worthy stories right in your company as well as trending in your industry .
I love finding sell-able stories in any genre including:
- Science and knowledge translation
- Business blogging
- Magazine article writing
- Lifestyle, travel, and music
- Industry thought leadership
- Newsroom journalism
- Creative nonfiction
- Technical writing