The golden rule of writing and marketing.
Show that you know your customers and their problems.
No one trusts a sales pitch. Show how you solve their frustrations, what valuable information you can give, and offer up proof in stats and the voices of your customers.
A photo says 1,000 words and 10 words can create 1,000 mental images.
Here are some of my client projects to inspire you:
Infographics
100,000+ Impressions
That’s a lot of views! Making complex or useful information visual — gets major attention on social media.
Infographics have gained tens of thousands of views for my clients.
I research your audience and tap your knowledge to craft copy that speaks their language.
(Kudos to design king Sean Parlan for the graphics).
Check out these samples:
Fun and informative
Formal and clear
Website and UX Copywriting
A webpage can say a lot, but what is its goal?
You have three seconds to captivate your audience, show them what they want, and give them a way to get there.
Go!
I’ve helped clients create:
- home pages that guide visitors
- landing pages and ad campaigns that convert sales
- About Us pages that tell your story for sales
- personalised content for targeted visitors (make it relevant)
For example:
CENTURY 21 Canada web redesign
Goal:
Boost mobile visitor traffic.
Tactics:
1. Use Google Analytics data to determine what visitors want to do on the website — then make it immediately accessible.
2. Craft compelling copywriting to guide users on their journey, and inspire them to take action.
3. Segment website to offer personalised information: Buyers, Sellers, Realtors.
4. Adopt new brand tone that is friendly and conversational, while informative.
Results?
0
%
Boost in Mobile Visitors
SEO Blog Posts
70
%
of people prefer to learn about a company through an article than an advertisement.
(Source: DemandMetric).
Inform, entertain, inspire (and sell) by positioning your company as the go-to source in your industry.
A great blog attracts, sells, and shows your brand values to your audience — without a single sales-y pitch.
Add SEO optimization (so Google loves you, too) and keyword research and you’ll add real value to your customers’ lives (and drive sales).
Matador Network Travel
On Chile’s island of Chiloé, when you move, the whole house comes with you. Keywords, storytelling, longform content. Click title to read more.
Tourism Vancouver
Taste Middle Eastern Roasting Traditions at Ayoub’s Dried Fruit & Nuts. Based on traveller’s Google searches, I helped promote local businesses with SEO rich blog content.
Click title to read more.
Video Marketing
After watching a video,
0
%
of people are more likely to buy a product online.
(Source: Hubspot)
Video is powerful. Whether your use it for social proof (testimonials), storytelling (product or experience), or as education — humans are visual creatures.
I help companies find their stories, their valuable tidbits, and show them through video story-boarding and scripting.
Video podcasts, interviews, illustrations, how-to guides, experiences — there are so many ways to show your story.
Here, I captured brand history (targeting family audiences) through a fun, illustrated video:
https://www.youtube.com/watch?v=sYr11GCtXXk
Thought Leadership & PR
“Getting media” has changed — and become more important than ever.
In a world of influencers, bloggers, and online publications you need to know where your audience reads.
I’ve helped clients reap the rewards of traditional PR and online influence.
Here’s an example:
How are your friends judging your home?
Goal:
Brand awareness before key sales season and introduce new, younger image.
Tactic:
Commission a consumer survey on a tantalising topic each fall home buying season.
Pitch to specific journalists at top media outlets.
Results?
Picked up in the National Post, Calgary Sun, Vancouver Sun, Metro, and more.